August 25th 2017

Date:

August 25th, 2017

Location:

Fairfax, VA

Time:

9AM - 5PM

Address:

3975 Fair Ridge Drive, Suite 200 South

WHY LEARN THE PRODUCT MINDSET?

Creating software products is risky, expensive and hard. Customer needs and markets are constantly changing. If your product isn’t easy to use and engaging, customers will be gone in seconds.
For more than 10 years, we’ve helped more than 250 companies build software that is driving their growth in the digital economy. We’ve helped our clients create billions of dollars of equity value and engage with tens of millions of consumers. Along the way, we’ve learned that strategy alone can’t keep up with all the technical, design, and business decisions necessary to build software products with impact.
We believe that a team with the right mindset - the Product Mindset - can see opportunity, move quickly, and create products customers want to buy and use. Transforming your team’s mindset starts with three simple steps:
1. Sign up for a Product Mindset Workshop
2. Assess your team’s Product Mindset
3. Change one behavior at a time

Register

Event Schedule

9 AM - NOON

Getting to Know the Product Mindset, with Lindsay Kloepping

If you want to put the Product Mindset into practice at your company, it pays to know the foundational elements. Sr. Product Manager Lindsay Kloepping will guide attendees through a 3-hour session that lays out the fundamentals of the Product Mindset and why each is integral for teams looking to build software products with impact.

NOON - 1:00 PM

Why Innovation Labs Fail, with Jonathan Rivers + Lunch

Jonathan Rivers is fresh off delivering a talk titled Why Innovation Labs Fail at the Byte the Future Conference in London that left attendees raving. Jonathan will share his thoughts on why innovation should be everyone on a product team's job, why he shuttered 3Pillar Labs, and four questions you and your executive team should definitely know the answer to if you have or are thinking of starting an Innovation Lab.

1:00 PM - 3:00 PM

Putting the Product Mindset Into Practice, with Jessica Hall

Now that you know the ABCs of the Product Mindset, how can you take it back and put it into practice within the 4 walls of your organization? Jessica Hall, 3Pillar's Sr. Director of Product Strategy & Design, has some practical tips that just may help you become the product whisperer in your organization. Jessica's work has been recognized by the Web Marketing Association, American Association of Museums, The Webby Awards, Time, Graphic Design USA, Forbes, and The Washington Post.

3:00 PM - 5:00 PM

Happy Hour + Open Conversation

After six hours cooped up in a room learning the secrets to building high-performing teams and high-performance software, we'll break out early for a happy hour - or 2 - and the opportunity to chat with some of your peers plus Lindsay, Jonathan, and Jessica. Come for the learning; stay for the conversation and the peer exchange.

Our Speakers

Get to know the team that will be delivering the Product Mindset and a little more about their bona fides in the world of product development.

FAQ

You have questions? You're not alone. These are 3 of the questions we've heard most from possible attendees that we can go ahead and answer for you.

I'D LIKE TO BRING MULTIPLE MEMBERS OF MY TEAM. IS THAT OKAY?

Not only is it okay, it's encouraged. We believe that building great software is a team sport. Rather than trying to go it alone, you'll be best served if you have a few other team members in the proverbial boat with you.

I CAN'T MAKE IT TO THIS WORKSHOP. WHEN WILL THE NEXT ONE BE?

If you can't make it to the workshop on August 25th, the next workshops will take place soon.

WE AREN'T LOCATED NEAR DC. DOES THE WORKSHOP GO ON THE ROAD?

Yes indeed. The workshop actually got its start on the road at 3Pillar's client sites. So while we're happy to host this specific workshop on our turf, we're just as happy traveling to put it on for interested parties. Email 3Pillar Sr. Manager of Digital Marketing Will Sherlin at Will.Sherlin@3PillarGlobal.com for details.

Presented by

3Pillar Global is a product lifecycle management and software development company that builds innovative, revenue-generating software products. We help businesses quickly turn ideas into value by balancing business-minded thinking with engineering expertise to develop software products that meet real business needs.

Register now

If you're looking to help your teams focus on driving revenue, adoption, and engagement - in other words, results - then this workshop is for you. Register today and find out how you and your teams can decrease time to market, prioritize more effectively, and build products that make a difference.

Contact Us

Interested in having the Product Mindset Workshop come to you? Reach out today to find out more about how to make it happen.